Coaching to Improve Influencing Skills

Case Study

The Problem

Sue, a senior marketing manager, was very good at her job. Yet her boss preferred to issue instructions. He expected Sue to deliver them and went out of her way to criticise. She struggled to influence her boss. Leaving her feeling undervalued, frustrated and angry. She was applying to other jobs.

How My Coaching Helped

The coaching programme focused on helping Sue adapt her communication style, build trust with her boss, and address her boss’ fear of giving her more autonomy.

The Result

Small changes became evident within weeks – like seeking her opinion on the latest campaign. Within three months, she was running high-profile projects with autonomy. She was being encouraged rather than put down by her boss in front of board members. Colleagues commented on her increased confidence levels. Sue transformed her influence on her boss – and the company leadership team.